Create a boutique packaging design for artisanal milk.
The story I created around this brand is about a fun and curious cow who churns out milk in the flavor of what he eats.
I started with sketching a bunch of logos I wanted to pursue. I had two strong options in my mind- but I landed on a very simple mark that conveyed what kind of brand Curious Cow is.
Once I landed on the mark that I liked, I tried executing it digitally. However, it failed to capture what the sketch did— a sillhouete of a cow that used the question mark. The digital version just looked like a question mark with horns.
I ended up drawing it, scanning it and cleaning it up in Illustrator.
The message "Oddly Tasty Milk" is meant to slowly show once you've consumed the milk.
I then created a type that would be with the whole Curious Cow brand.